Advertising Maxwell House

margaret hamilton cora, circa 1977.

during 1920s, maxwell house brand began extensively advertised across us. total advertising expenditures rose $19,955 in 1921 $276,894 in 1924, , consequently brand cited well-known coffee brand in 1925 study of consumer goods.

maxwell house sponsor of maxwell house coffee time, ran 1937 1949 , featured baby snooks, charles ruggles, frank morgan, topper, , george burns , gracie allen on years in predominately radio comedy , variety format. maxwell house sponsored molly goldberg on radio , later on television.

maxwell house sponsor of radio version of father knows best. each episode began youngest daughter kitten anderson asking, mother, maxwell house best coffee in whole world? question, mother, betty anderson, reply, well, father says so, , father knows best! later replaced postum, hot decaffeinated beverage touted father james jim anderson being calming beverage neither keep nor make jittery. (in 1980s, series lead robert young endorser of sanka brand maxwell house decaffeinated later superseded in united states.)

canadian advertising of maxwell house has differed. in 1980s, actor ricardo montalban promoted maxwell house in commercials theme morning , maxwell house. in 1985, company switched more upbeat me , max campaigns common tagline hugga mugga max , last drop.

maxwell house long-time sponsor of television series mama, based on play , film remember mama. starred peggy wood matriarch of norwegian-american family. ran on cbs network 1949 1957 , perhaps first example of product placement on tv show, family gathered around kitchen table cup of maxwell house coffee, though these segments, aired towards end of each episode, kept separate main storyline. television programs packaged advertising agencies of individual sponsors. practice became less common in late 1950s, maxwell house, national brands, turned spot advertising, agencies creating long-running campaigns in support of products. 1 such 1970s campaign maxwell house featured actress margaret hamilton, former wicked witch in wizard of oz, cora, general store owner proudly announced maxwell house brand sold. maxwell house well-known sponsor of burns , allen radio show, during maxwell house spots incorporated plots of actual radio scripts.

along television advertising, maxwell house used various print campaigns, featuring tagline last drop. publication of passover haggadah joseph jacobs advertising agency, beginning in 1932, made maxwell house household name many american jewish families. part of marketing strategy advertiser jacobs, hired orthodox rabbi certify coffee bean technically not kitniyot (because more berry bean) and, consequently, kosher passover. maxwell house first coffee roaster target jewish demographic. maxwell house haggadah haggadah of choice annual white house passover seder president barack obama conducted 2009 2016.