History WLIW

wliw s transmitter tower, adjacent studios in plainview, new york, june 2010.

the station first signed on air on january 14, 1969, , operated long island educational television council. in february 2003, long island educational television council merged educational broadcasting corporation (the present-day wnet.org), combining wliw s operations of wnet. long island educational television council retained wliw s governing board , fundraising arm.

wliw logo, used 2005 2009.

wliw promotes more locally oriented station wnet, evidenced on-air moniker of new york public television. however, major producer of national pbs , american public television programming in own right. among more prominent shows innovative visions series , many music specials featuring noted american performers frank sinatra, billy joel, neil sedaka, ricky nelson , international stars helmut lotti , sarah brightman. regular hosts of these specials produced pbs include laura savini, terrel cass, mark simone, david rubinson , lisa jandovitz.

its former identity debuted in 2005, color palette , on-air graphics, designed , conceived trollback + company. station s first corporate branding initiative since launch in 1969. in 2009, wliw unified branding sister wnet, adopting similar logo, in blue color scheme rather wnet s red, keeping wliw 21 brand name; did, however, carry on dotted wnet logo. rolled out new logo in 2012, removing dotted i.