References Van Westendorp's Price Sensitivity Meter

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roll, o, pastuch, k , buchwald, g (2011) praxishandbuch preismanagement. strategien - management - lösungen , weinheim: wiley-vch.
roll, o, achterberg, lh , herbert, kg (2010) innovative approaches analyzing price sensitivity meter. results of international comparative study in combi2010 conference proceedings, timo riihelä , minna mattila, eds. helsinki: edita prima publishing ltd, 181–193.
martin, b , rayner, b (2008) empirical test of pricing techniques. proceedings of american marketing association advanced research techniques forum.
lyon, d (2002) price right (or it?) marketing research.
newton, d, miller, j, , smith, p, (1993) market acceptance extension traditional price sensitivity measurement. proceedings of american marketing association advanced research techniques forum.
van westendorp, p (1976) nss-price sensitivity meter (psm)- new approach study consumer perception of price. proceedings of esomar congress.
zehren, bart d. (1988) marketing research in financial services sector in marketing financial products & services, editor: stephen kerns.






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